This site is dedicated to discussion of ideas and strategies that are part of the process of growing and sustaining a small business

Author – Dr. Devona Williams

 Devona E. G. Williams, Ph.D., President/CEO of Goeins-Williams Associates, Inc.

Dr. Devona Williams founded Goeins-Williams Associates, Inc., (GWA:, www.goeinswilliams.com) a successful performance management consulting business in 1986 to “help organizations achieve greater productivity in strategic work environments”. As President/CEO of GWA, Dr. Williams has contributed her talents to helping more than 50000 individuals in hundreds of organizations increase their performance and effectiveness.

GWA  focuses on People, Process and Performance™ and works with clients to develop solutions to meet organizational and individual objectives and achieve lasting results. The company provides a range of management consulting services including assessments, focus groups, strategic planning, meeting facilitation, organizational and individual development.

Williams is a professional keynote speaker on business, diversity, leadership, motivation, and success. She is the author of the new release, The Intentional Consultant: How to grow a sustainable consulting practice, a contributing author to the inspirational book, Remarkable Women and creator of the national best selling Spice of Life® Diversity Card training tool. Prior to her entrepreneurial success Williams was an executive with the DuPont corporation and held appointments in public policy administration with the Federal government and Delaware legislature.

Williams holds a doctorate in Urban Affairs & Public Policy, University of Delaware with a specialization in social policy, program planning, and analysis and an is an experienced assistant professor of Community Development and Leadership at the University of Delaware’s School of Urban Affairs. In 1995, Williams was honored by the University of Delaware’s Presidential Citation for Outstanding Achievement and the Distinguished Alumna Award from the University’s College of Urban Affairs & Public Policy.